Retailers and Resellers – The Difference Between Retailers and Resellers

Retailers and resellers are two types of business partners who directly influence the success of a brand. These business partners are prepared to assist you in growing and are dedicated to your success.

A retailer is a B2C company that buys from distributors and wholesalers or directly from brands in order to sell their products or services to customers. They may sell a variety of products, such as shoes (Famous Footwear) and outdoor gears, such as REI, Columbia Sportswear, and even candy such as Lolli and Pops See’s Candies. Retailers can also specialize in specific industries such as apparel (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).

Resellers on the other hand are businesses or individuals who sell their own stock or private label items to the final consumer. They are usually savvy negotiators who are able to find the best suppliers at lowest prices and sell their products to consumers for profit.

This model of business is becoming popular today, especially with the rise of online shopping platforms. There are brick and mortar businesses which are reselling their goods like Home Depot, Walmart and Target. There are numerous online marketplaces that allow users to sell products. This includes Facebook marketplace, Craigslist and even the famous clothing website, Poshmark. Some of these online marketplaces might have restrictions on what you are able to resell and resellerassociation.com/data-room-software-for-resellers what you cannot.